–Brand changed regional environment or regional environmental impact brand
To date, can be said in the hotel industry is the introduction of international brand of China’s most buy wow gold populous nation. Almost 100 or so from economy to luxury brands in China login, most brands are entered within the time in the last five years. Chinese people at this stage, brand awareness, also generated fast wow gold a lot of fans of the brand. The facts tell us over the years, some brands and its success in other countries, but China did not achieve the desired result; some brands in other countries belonging to the popular, to the Chinese, driven up prices; and some high-end brand, in the same first-tier cities, and some reached the brand effect, no matter how hard management company, is less than the brand. This article just as these phenomena and analysis of its causes, whether the success of the brand and related to the geographical location of the hotel? Is the brand changed regional environment of a city, also is a city regional environmental impact brand?
Chinese business as a real estate developer, is to try to outdo each other in recent years to his international big-wow guide time Hotel built by hanging, is reached through international hotel of big-time real estate to enhance the comprehensive effect and the second is for big-time international hotel in China settled in and make a great contribution. The real estate developers are really very few hotels have a clear understanding of the spleen, immovable property when the remaining hotel opened after the operation, have not been instant gold able to achieve the desired effect of brand and profitability, owners tend to blame the hotel operation free gold and management; hotel also operating later when the remaining real property,wow level exceeds the expected effect cheap wow gold of brand and profitability, often believe that the hotel management business the proper way. Needs are of the same brand, with a hotel management company, may have a different results in different hotels. Management reasons, but also when there are many other wow gold eu reasons. Example with two hotel brands below for discussion.
With a international hotel management group, wow account with with a Deluxe top brand, a in 1997 took over of Beijing founding door outside, and diplomatic Embassy district hotel, 360 between rooms, because buy cheap wow gold the top five-star brand and Beijing such a China of capital city, and founding door outside,gold guide and diplomatic Embassy district such a regional location, very match, so so far 12 years, the hotel regardless of from prices also is rental rate, and reception tourist, has been is Beijing peer first column, so make gold owners for the management company provides of operating performance and service level are said satisfaction, undoubtedly is a win-win of example. In 2001, the same international hotel management group, is on the owners honor named for the same high-end brands, hotel management in Shanghai’s warcraft Pudong new area’s second home. Due to location of this hotel in Pudong, Shanghai, is a small residential district of Lujiazui, senior from rooms of the hotel is also the Executive Lounge overlooking, offers are residents of housing. Such a regional environment, making the top five-star brand, it is difficult to have the opportunity to receive special high-end tourists, so the average occupancy rate and average prices of the hotel business has failed to achieve the level of the brand should have. Today, after 8 years, owners have been not understand why this premium brand can not achieve the desired business results, certainly no desired return on investment of owners. At this stage, can be concluded that in such a dense residents living within the environment, should not put the top brands, because the top-level customer does not select such area is staying. Face of the criticism of the owners at a time, management also mobilize senior managers hire, wanted to change the status quo as far as possible, to the owners of a satisfactory return. Change often but situation of knot-free time. After best gold 8 years, owners and management may come to a consensus, ought not to hang the top brands in the region. How hang out? Management of answer must be, owners insisted we gave. Owners answer is, we think that the introduction of a top-tier brands, cheapest wow gold you can add value to our hotel a hedge,. Both sides have a reason, but forget the principle of the right is the best. The same brand, same administrative group, in the same first-tier cities in China, a win-win situation, a double loss. The reason is simple, regional differences in geographic location, causing the different results.
Another international hotel management group, in the early 90 ’s and late 80, with the same brand into Tianjin and Xian the two cities, taking over two hotels. After a few years, the two moderate Hotel performance, wow gold in the local ranks are not included in the high-end luxury. 20th century late, with a hotel management group, in Shanghai was invited management Chinese first high-rise of a 555 between rooms of wow power hotel, because hotel in Shanghai of Huangpu River edge, hotel wowgold is in Chinese first high-rise of 55 layer above, so this hotel of any products, are can dubbed Supreme of Fame: as Supreme hotel swimming pool, Supreme hotel restaurant and so on, time, attracted visited of various customer, will this hotel of name body and performance holding Shang has days. Two years later, the Group amid the sound of applause, upgrading the original brand to luxury brands. Under the luxury brand packaging, on the hotel’s operating results are more of a floor, independent hotels, the hotel hit a gross revenue of wow gold us China’s largest. Looking at the Group’s strong performance in China first floor, many owners have an invitation to the group, so the number of hotel management group in China by leaps and bounds, but the rest of the hotel and did not meet Chinese this strong performance on the first floor. This example tells us that does not exclude the team efforts in the daily operation of the brand is in fact China’s unique geography and attractions on the first floor, makes a common five-star brand. Originally this brand in Tianjin and XI ‘ an, not cheap gold management team work hard, just keep the flavor wow game of the brand, it is only reasonable.
Too many owners now, look at the success of a world of warcraft brand in a hotel, regardless of other objective conditions necessary to meet the buy gold brand requirements, high expectations of want the brand to enhance the value of the hotel. International hotel management group in recent years in the investment boom, but also to vigorously open up the Chinese market for the purposes of the first, experience does not match the brand and geographic location, or misplaced, as long as owners stick, management groups generally meet the owners ‘ requirements.