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During the Olympic Games, the viewing rate that is not Olympic Games TV program is affected certainly, this is very normal also. After all, the Olympic Games is held in door mouth, hundred years encounter. After the Olympic Games ends, the TV program is new of round of viewing rate than spelling stage a come back.

Be in during program of put together art can exhibit skill greatly, hunan is defended inspect announce this year close down \” cheerful male voice \” , as \” super female voice \” sequela, \”Cheerful male voice \” already became Hunan to protect an inspected trademark, now \” fast male \” close down is undoubtedly \” choose beautiful heat \” an epitome that drops in temperature quickly, also be right \” exceed female \” after heat, anthology beautiful kind the program rushs into mass action follow suit phenomenal penalty.

But, this still is exterior phenomenon, from hold the original think of a way that picks beautiful activity to look, \”Super- female \” what what go after is a youth \” want to sing sing \” masses recreation, as \” choose beautiful \” the rapid leap up of the program is red, a lot of youths joined Jia Xuanxiu\’s viewpoint of value to produce change, and recreation encircles live the environment does not suit them again grow, a lot of passing that those who choose excellent program to become famous \” super- female \” , \” fast male \” still have \” model male \” transitory, before disappear in us already, this is a lesson.

Hind Olympic Games times, the recreational program of the screen returned the space of an innovation afresh. Recently, the new program that sees in fashionable channel first gear is chaired by Ni Lin \” blackart day is cut into parts \” , this blocks a program to combine dress design contest and recreational element look, winner still can acquire the investment of the poineering fund of 1 million dollars. Allegedly, nearly 1000 players are participated in sign up, what pass fashionable and professional personage and TV expert finally is layer upon layer choose, 18 players make one\’s bow \” blackart day is cut into parts \” final final.

Be worth what carry is, this the match is returned will \” 2010 worlds rich meets formal young lady \” with \” of the tennis ace of cup of 2008 tennis Great Master appear on dress \” the theme of a design that regards this as second match, this choose excellent program to lead richer and practical model originality phase, in recreation much choice of another kind of value.

Actually, should run program of recreation of good first gear expensive in originality, now, choose excellent program no longer brilliant, the problem still goes following suit the hasten absorb that brings in form, cause the aesthetic and fatigue be caused by of the audience. Screen choosing show does not depend on \” do \” or \” do not do \” , the issue that how handles however. Choose excellent program or should return to \” want to sing sing \” recreational noumenon, provide a healthy stage for adolescent. Jiangsu is defended inspect \” absolutely antistrophic noise \” one branch is put alone, be opposite actually doing to choose excellent program also is a favour, did not have the competition of hasten absorb, regard lapidation as ask the way, can get a lot of beneficial inspiration from which probably.

\”We make market make one\’s fortune, capital market is not quite familiar. \” beautiful Tesibangwei (next state weighing the United States) a personage that responsible brand popularizes expresses when accepting a reporter to interview.

Enter tongueless period beautiful country keeps his mouth shut consistently up and down not character. This personage gives speech quite cautious also: ?

Be able to bear or endure gram mode \” Chinese type transplants \”

The global old of athletic brand is able to bear or endure gram itself does not produce shoe, and the each district of whole world of layout of manufacturing processing factory that relies on its accredit. The sale gives the brand joins in business will do, about 70 much people are in charge of headquarters only design and market. The gold-lettered signboard of NIKE is able to be born to be born not to cease and carry forward below unique dumbbell type structure.

Zhou Chengjian of lukewarm city businessman transplants ground of this mode do sth following a set pattern to China.

Tangerine gives birth to north of the Huaihe River to be trifoliate orange, ship comes be able to bear or endure gram mode did not encounter natural environment refuses to obey. The design group ＋ that the calling card that beautiful country plays is 133 people 490 supplier ＋ the sale terminal of many 2000 shop.

On April 22, 1995, the first \” beautiful Tesi Bangwei \” brand shop opens locate Zhejiang to visit Wen Zhou town. The Zhou Chengjian at that time also cannot think of probably, after 13 years today, beautiful country grows to reach 1927 to join in to have store of 284 straight battalion by 100 much initiative capital the huge market network of inn, 21 accuse the sportswear tycoon of share company. The business income 2007 is 31 100 million, year design ability amounts to 3000.

According to the statistic of Euromonitor, brand sportswear acts the role of beautiful 2006 Tesi Bangwei the product is in of domestic sportswear retail trade have rate for 0.95% , the first place ranks in the brand of 12 big sportswear with main home market. In the industry concentration spends the garment industry with not tall and brutal competition, of get the upper hand of of beautiful country in order to is it is fictitious manage. Wrap outside all hand-me-down production: Up to on March 31, 2008, the company is mutual register be in fabrics supplier supplier of 96 the home, complementary makings 84, hand-me-down factory 310. Product sale, concessionary join in mix with straight battalion build: South over or across, north, thing 3 large areas, beautiful country makes the sale network that gives a piece of 2211 home store to pervade the throughout the country.

Be in Shanghai Nanjing east the road is the most flourishing a sector of an area, store of the biggest flagship and dress museum are witnessing beautiful country of the company erupt type grows: The business profit that goes 3 years is 8.76 million, 90.93 million, 430 million; At the same time the implementation as a result of dimensions benefit, the management wool interest rate that comes a few years also by 16.35% , 27.92% rise 38.39% ; Shop amount parts a few years is 1021, 1441 mix 2106.

And itself does not have manufacturing facilities factory building the investment of this respect, the fixed assets rate of beautiful country wants relative to other clothing company many low, the 15.53%; flow rate that holds total assets about 0.92 far under the industry 2.25 of average level, asset indebted rate is in higher level compared with congener company, because the department is in high speed to develop period, financing means with the bank short-term loan is given priority to.

2008, the phylogeny of beautiful country breaks up brilliant one page, zhou Chengjian turns the look to capital market. Open collect capital can reduce financing cost greatly, the abidance that the dilate that quickens hypostatic inn and information system improve is advanced. Below the circumstance that reachs the designated position in capital, the straight battalion inn that predicts beautiful country will add 68 to amount to 339, join in inn will increase 588 to amount to 2423.

　　 IPO does not take common route

\”We are a private enterprises only, actually the manager also does not understand this piece too. \” the word of company in-house personage is worth ponder.

Beautiful country plans this to issue 70 million A, capital drafting collect 1.8 billion yuan, use at sale network to build respectively (1.6 billion) improve with information system (200 million) two projects.

The project predicts construction period 1 year, operation period 10 years. These two projects already were passed 2007 examine and approve, always invest 2.822 billion yuan. Result from 1.8 billion yuan among them future capital of this collect of second IPO place, others will use own reserves complemental.

Li of horse of galactic negotiable securities says frankly, beautiful country passes IPO collect unlikelily to need capital to whole place. Come with project itself plan, issue valence to need to achieve 25.7 yuan, this price with beautiful country the EPS0.61 2007 yuan come plan, city is filled with rate general to achieve 42 times! The near future is new issue, the analyst gives out generally only times city of 20-30 is filled with rate, perch issues pair of beautiful country to tell face test.

\”Still basically see the basic face of the company, beautiful country the bibcock position that now is an industry, do very successfully. Congener enterprise for instance 7 wolves, although share price compared with highest when already met with cutting sb in two at the waist, city is filled with rate still can amount to 46 times above. But like Yantai ammonia black silk ribbon this is planted, the evaluation that we give out is met very low. \” Ma Li says.

　　 Do not be short of money why to want to appear on the market

If press 30 times city to be filled with rate estimation, beautiful country this IPO can collect arrives 1.3 billion capital. \”Beautiful country does not lack cash actually, join in management mode does not need to take up a large number of capital. \” industry of garment of a spin is senior the personage makes ice (alias) express to the reporter.

Why does Na Meibang choose to appear on the market? \”Can end arrives at 2 o\’clock: Assets goes to command with administration now. Assets goes is completely current now, the enterprise needs to show through selling off workshop equipment to cover previously, after appearing on the market, do not need completely, carry one fraction share dish vivid whole capital stock; Administrative order is simple, it is local government pushs a hand to make rear like that. \” Xu Bing is summed up.

Of beautiful country accusing a large stockholder is Shanghai China is taken, have a company the share of 90% , control factitious Zhou Chengjian actually, additionally 10% share are in hand of beautiful of Hu Jia of Zhou Chengjian\’s daughter, register capital to be added through several rounds endowment achieve at present 260 million.

Ma Li thinks, the management risk with beautiful current state is not to come from capital catenary, last as a result of dimensions however the supply that dilate brings catenary insecurity and administrative issue. This just is the two large segment of aggrandizement of graph of solvency of beautiful country collect, channel construction and information system are improved. Company data shows, 87.16% what join in management shop occupies total shop front at present, for sale contribution is amounted to 62.2% . Join in apparent to enlarging market share effect quickly, but the company is younger to ability of whole trench control. Accordingly, at present the company is in big in urban key is to expand straight battalion store energetically, in order to reduce the risk that channel depends on; On the other hand, also through joining in outstanding management project implements dealer group (AFE) implementation controls government effectively to shop.

Company side also admits, because market condition is ceaseless fluctuant, if capital cannot reach the designated position in time, the circumstance such as market environment mutation or industry competition aggravate happens, will anticipate to what invest a project the effect brings bigger impact. Add at present raw material complementary makings cost rises considerably, the state such as the replace that industry boom cycle goes downstream on is the potential risk that the enterprise runs.

It is changeable more on 2 class market, elusory. Since this year, the abidance of Shanghai late stock market drops prices makes new issue valence to innovate repeatedly low, first days go up low escape hard in the prices that drops one after another broken hair.

Whether can beautiful country accept the stern test on capital market? The beautiful country after Ma Li meets to passing is confident: \”Although the market is stagnant, but the expression after should not affecting beautiful country to appear on the market, after all the aptitude of the company is being placed over. After all the aptitude of the company is being placed over..

Traceable dissatisfaction is dry inside write black ashen and traditional color and design, they “ gout / Fun“ , “ frolics / Playfulness“ is put into each belt to write “ sexy ponder “ in designing a style, created flavour of this the youngest Xi and fashionable brand then.

All brand spirit condense the maxim in them in: “Live Like A Kid “ (picture long get along like not big imp) .

All design and design, with respect to innocent like a child idea like coltish with be full of gout. Of years wash practice, those who brought up everybody mature gradually, in the process, also strangled that love to make dream, love ask slowly “ why “ little caution is clever. Ginch Gonch brand is putting that in every adult heart to grow not big child at echo, manacle in the excessive etiquette and custom that make type below, return to pure pure ego nature.

1 2 3 4 5 6

“Profusion summer bust bodice “ series uses shamrock, noodles or vermicelli made from bean or sweet potato starch the candied color of the colour profusion such as yellow, pink is, make popular feeling affection optimistic. Underwear developed the design that does not have idea to decorations from clipping, mix fashionable fashionable dress element, carry forward the concept that wears outside underwear further.

Be full of cup of summer colorific 3/4 not to have aglet of type of activity of collocation of design of the cup that seam a cover, can alternate at will or make alternate design apparel, and add aglet of sent lotus leaf of the type that circle a neck to be able to appear more the clothes that distributes line low bosom is acted the role of, let woman raise one‘s hand cast sufficient do not have sexy and attractive elegant demeanor. New product still takes care of the supplement need of summer dress, cover cup is used on thin next thick designs, can promote bosom effectively the curve. Underwear is used without seam braces, cooperate to be able to be strengthened apparel the U-back design of stability, line with same compose the briefs of sexy small waist with delicate and crystal decorations.

In addition, the length in the 1/2 cup in new series underwear designs clever ground to try in position of the center before the bosom without the cup that seam a cover V is bound take a design, have times feeling extremely. The product was used likewise on thin next thick bubble cotton designs, promote the well-developed sense of bosom effectively. Braces issues the Nami Nami of the edge to design, even if when putting on frivolous shirt, also do not wear trace, supplement adds two when send distinctive aglet, but optional supplement.

Things of the 2nd big campaign gives birth to the whole world manufacturer — Adidasi drew wide attention a few days ago. The Didasi that occupy A is newest those who release money newspaper shows first quarter, adidasi Shou Jichun benefit steeps fall 97% to 6.69 million dollar, far under the 224 million dollar a year ago. Sale decreases 2% to 2.57 billion euro. Yesterday, “ legal evening paper “ cite England “ peaceful interview person newspaper “ the report says, accept of sea of CEO Adidasi expresses, reside the raw material price that does not leave high, sales volume to drop with dollar exchange rate, and company structure recombines the element such as a large number of brought expenditure is the main reason that this second benefit drops. Adidasi suffers blow in the sales volume of North America the biggest, shrink 17% ; European sales volume drops 5% ; In the Asia, because the market demand of China and Japan is depressed, adidasi‘s sales volume decreased 6% . To turn round declining tendency, adidasi plans the area headquarters that cancel is in Asia and Europe, close partial branch, pay equal attention to whole wholesale business, save the cause of 130 million dollar every year in order to achieve.

　　 Chengdu agent: Of short duration not know the inside story

　　Chengdu regards a motion as recreational city, adidasi also holds very significant share in all sorts of motion brands. If Adidasi mixes cancel Asia area headquarters of Europe, shut the word of partial branch, can you sell the market what to kind of effect produce to Chengdu?

Yesterday afternoon, reporter connection is in to Adidasi a of Sichuan provincial agents, be informed a reporter after interviewing an intent, the staff member of a surname plum of company appears very careful, say oneself do not understand this business. And from at present field of the Chengdu City the circumstance of inn sees Adidasimen, also do not look to gave this message to produce what effect to the sale. Yesterday afternoon, the reporter comes to an Adidasi brand shop, beginning here dozen fold sales promotion activity, salesperson introduction, to celebrate 51 labor day, be opposite in inn the dress of partial pattern undertakes hitting losing sales promotion, the T-shirt 8 fold, buying two is 7.2 fold, shoe and knapsack also have partial pattern 8 fold. The salesperson points out, this the activity makes the goods that fold is to be tasted newly, not be goods of keep long in stock put, and after this activity begins from May 1, arrive 10 will end. Major key that will have to Adidasi are whole, the salesperson expresses not know the inside story.

　　 Adidasi: At present China does not have plan cutting down the member of persons employed

　　Whole to this second major key, what kind of schedule and plan will Adidasi adopt? Li Ling of manager of Chinese public relations expresses Adidasi, headquarters not long ago just released Adidasi money signs up for first quarter this year, the partial content that money signs up for cited in outside report. Nevertheless, the area headquarters that asks about cancel to be in Asia and Europe when the reporter, when closing the issue such as partial branch, li Ling points out, this is the whole world of headquarters plans Adidasi. Because at present headquarters panel returns Adidasi,need time undertakes checkup to retail market, because this returns the plan that can not implement specificly instantly at present, also cannot give out temporarily a schedule, for this, this one whole world of headquarters plans to won‘t produce an effect to A Di Da Sizhong country now.

Yesterday, adidasi is special still transmit to our newspaper with respect to Adidasi group the electronic statement that money signs up for first quarter, article middle finger goes out, because cost rises, aggravate of challenge of devaluation, market and heavy composition increase originally, adidasi the global outstanding achievement of the group got inevitably the influence of global banking crisis. “To continue to maintain efficient movement to be able to last of business in order to ensure health develops, adidasi group general cancels to be set in the area management department of Hong Kong and Europe formerly. This is meant, in the future, the direct and interactive meeting between native land market and global headquarters is strengthened, the China that regards Adidasi as one of global staple market will produce more main effect thereby “ . To closing the issue of door inn, statement still points out, “Supporting what grow ceaselessly to have retail trade Wu oneself is the main component with group politic control, for this, adidasi headquarters general establishs group of a special and retail management, with include A Di Da Sizhong country inside area group undertakes close cooperation, but still do not have any operations that close door store to plan at present… at present, a Di Da Sizhong country does not have plan cutting down the member of persons employed “ . Reporter Qu Yongmei

　　Adidasi outstanding achievement reports first quarter

As a result of global slow down in demand, net first quarter gain of firm is compared acute of the corresponding period was decreased last year 97% , it is 5 million euro only (add up to 6.7 million dollar about) , far under the market the 97 million euro that predicts before this.

When season, this company sale also drops 2% , to 2.58 billion euro, among them Adidasi brand sale drops 6% , and the sale of acute pace brand that the company buys drops 4% . This company predicts outstanding achievement cardinal principle can maintain balance of income and expenses only first half of the year 2009.

Although be in early 2003, new Balance already name of its Chinese brand by “ Niubalun “ change for “ Xin Bailun “ , and established Chinese branch formally, but till last year in October, sit in the new office that is located in Shanghai Fuzhou road, the bark intense name that comes from Singapore just feels all becoming to resemble the appearance of a company truly, “This ability seems to want to begin to do a business eventually, you did not see the office before us, very pitiful. “ 　

Bark intense name is the market chief inspector of company of Xin Bailun China. After assuming office in April 2008, begin to be in charge of Xin Bailun working in the market of Chinese area in the round. “Our fixed position makes professional ran shoe namely now, popularize in China ‘ canter ‘ concept — a kind of new way of life. In China‘s current sneaker market, this is a new idea, but we are good at this. “ 　

Begin to calculate from acting 1990 end case, xin Bailun enters Chinese market to had exceeded 10 years, make with the contradiction between the agent Xin Bailun is in China however however market experience classics is rough. Arrived 4 years of 2002 1998, it exited Chinese market almost completely. The company alleged for a time 2003 “ regain China market “ , but just be change the agent that is in Guangdong into the Taiwanese, xin Bailun still wanders in market brim later. 　　

“We call in completely now dealership, begin oneself to make Chinese market. “ bark intense name says. According to hold the post of Michael Wellman of Chinese division president newly to be in the view by 2007, xin Bailun should be in China to extend current 270 doors inn 1000 before 2012, china of Xin Bailun fashion into brand of shoe of the first ran, promote the whole world that is Xin Bailun the 2nd big market China, sale of implementation whole world breaks up one time. 　　

“This, we are a cause client locks what be China surely is medium produce estate, it is the 25 markets that reach this 45 years old to mature. “ bark intense name says. Apparent, xin Bailun is in regain China the market when, the decision is duplicate they are in the United States the successful experience of the market — the United States is Xin Bailun‘s stablest market all the time. Execute from 1986 “ do not ask spokesman “ since strategy, xin Bailun is depended on dedicated roll out with continual ground all sorts of so-called the walk with vigorous strides that accords with human body labour to learn and canter series shoe money, conquered the United States is broad in produce estate — once selected some kind of product,retain quite the estate that brand loyalty spends. 　　

But the road of regain was not envisaged it seems that in so simple, the Chinese market that Xin Bailun faces also is not that market 10 years ago again. Be in especially Xin Bailun flounder in a few years of time between the agent, its competitors already let his brand development popular feeling. Be able to bear or endure overcome the money newspaper last year June to show, its exceeded 1 billion dollar in the sale of Chinese market, be next to American base camp. And Adidasi also predicts the sale in Chinese market arrives to will exceed 1 billion dollar 2010, exceed the sale that is in Japan, make China makes its whole world the 2nd big market. As to the motion of Chinese mainland brand plum coulds there be, already was by 2008 opened brand shop 5000. 　　

Xin Bailun must be gotten have a few change. They want the first step that make, it is to reverse the market image that ambiguous in Chinese consumer memory market locates and has been changed by the brim. 　　

Sport100 is the chain store that China runs athletic commodity, its market popularizes department manager Yang Yin to say: “Arrived 2007 2008 these two years, we can find Xin Bailun‘s change apparently, the figure that is shop above all was done adjust, update it seems that moderner, there still were a few straight battalion stores that oneself run 2008; Go up namely on the other hand the rate of new money is rapidder, and also begin to do a few bigger market activities in bazaar. “ 　

In Yang Yin‘s impression, xin Bailun distributings in Sport100 at the whole nation the chain of 16 cities has shop almost in shop, but all the time “ advertisement is less “ , seem to do not have very stable system, be able to bear or endure than brand of a gleam of gram and Adidasi, expression grabs an eye not quite. “But I know this brand still is done well in abroad, major makes ran shoe. Seem to just call in before long before him representative was done, I feel hopeful still. “ 　

Comparing Yang Yin to experience what change to this kind deeplier is Zhang Zhixiang. He joined Xin Bailun 2006, the sale is made in the inn that Shanghai Zhongshan park is located in in Xin Bailun all the time before this, he turns to Nanjing by 2008 east road 100 east the straight battalion inn of building Xin Bailun does inn to grow. “When I just took a company 2006, still be the Taiwanese is being done. The feeling at that time is whole company very random, a lot of shop are palletter also, and supply of goods is very flabby calm, taste newly little, return be in short supply of constant regular meeting. We these counterjumper seem to also do not have what connection with the company. “ 　

Zhang Zhixiang says 100 east the shop of the building is former also be the agent is being done, after Xin Bailun takes over straight battalion, decorate afresh besides storefront, besides the stage property that had more to reveal, the speed of new money is mixed on of supply of goods also have very big change amply. 　　

Be in 100 east building, xin Bailun shop tightens those who be next to Adidasi shop. Under photograph comparing, adidasi‘s shop wants a lot of bigger, all around paste a lot of gigantic spokesman figure placard, the product color that displays in inn is more bright-coloured also, green breath is grumous. Xin Bailun appears more sedate, advocate hit product sneaker to be displayed according to set number go up in metope, color is much with grey, white, black give priority to. 　　

Zhang Zhixiang says, come in Zhou Yi Zhou Wu‘s weekday, everyday the person discharge in inn is in about 25 to 30 person-time. Sport100 is in 8 of bazaar, the consumer that comes on in every case has clear shopping demand mostly, of gad not much, “After explaining through ours so, buy rate is higher still. “ 　

Be similar to this, calling in formally after dealership in the time that influences near 1 year, xin Bailun began to have a few marked change: Shop amount is added reach 400, system of brand exclusive agency also begins work up — have 2 million yuan of fund, organic meeting becomes Shanghai and even country one, the acting agency of second line city. 　　

Xin Bailun still plans to manage pass on of inn of partial straight camp to agency, make amount of agency door inn and amount of straight battalion inn will keep balance henceforth, progressively by 3 current: 7 rise to 5: 5. On the other hand, old have store also one by one is transformed, and was rolled out December 2009 “ 996 “ series running shoes. This color is bright beautiful, of the breakthrough that the set that designs vogue is regarded to be Xin Bailun make. 　　

“We can cooperate the characteristic of Chinese market to make the attempt of a few fashionable respects, the key that is us only still is put in ran shoe series, and meet cooperate this concept develop the large market activity that does a series of abidance. “ bark intense name says. “Love / hate, new balance “ the way performs an activity is among them one of. This is Xin Bailun from 2008 the bottom begins, the way that runs in succession in the city such as Shanghai, Beijing, Wuhan, Qingdao, Chongqing develops, promotion regards the motion of a kind of lifestyle as the idea ran.

“Now ‘ balance love hate ‘ publicize short to go up in the network click a quantity to be achieved many times 300, be in additionally a lot of circumstances for instance the video advertisement of the taxi, also can see this short film, this let a lot of ran lover know our brand from this, at the same time we also found a lot of ran amateur. Next, this group of people are our service object, “ bark intense name says, “This activity is started in the synchronism inside global limits, we still can have second half of the year 2009 a large promotion activity that is aimed at Chinese market technically, more people can understand slowly and be familiar with Xin Bailun. “ 　

Choose star to go out with a lot of athletic brand advertisement act different, “Balance love hate “ what short tells about is a common ran lover get up in early morning prepare the heart when ran takes exercise struggle process. When Michael Wellman is describing the idea of balance love hate, express: “This activity with relaxed and fascinating pattern makes ran human nature is changed, in struggling these to take reality with individual breakthrough thereby, come. We hope to pass this kind of deepness with consumer to communicate, establish the affection tie with consumer, education brand loyalty is spent. “ 　

Should build with consumer however continuously effective affection is communicated, sheet relies on a road 9 times to perform an activity apparent and insufficient, this is the work that ran adviser of Xin Bailun needs to do. Zhao Lin graduates from Shanghai sports institute, regard Xin Bailun as exclusive ran adviser, every week 3 to weekday, he can appear in Xin Bailun‘s brand shop, prepare to be the customer that buy and buys ran shoe possibly to serve at any time. 　　

“We do not do any promoting absolutely, we just recommend the sneaker that they need most and suits most to them according to the circumstance of guest itself, the professional problem of any concerned ran that also answer a guest to put forward of course. “ Zhao Lin says. 　　

Besides the service that be stationed in inn, another job content of Zhao Lin runs about namely. He says, shanghai has had the ran group of a lot of initiative composition, also have the website that a lot of ran him lover build, his job gets in touch with these ran lover namely, run about next according to their time. 　　

“Current condition is weekly undertakes agreement running in century park. Every time left and right sides of about 70 people, everybody runnings together pace, communicate a few knowledge about ran and experience again. “ with be in inn, zhao Lin does not do any promoting, “May mention Xin Bailun of course, and the ran that everybody also knows to I am Xin Bailun is advisory, but I won‘t be promoted conciously absolutely. The company gives my task, extend the concept of ran namely, contact more ran lover and let them correctly ran. “ 　
Resemble Zhao Lin in Xin Bailun at present such ran adviser has 7 in all. They begin the work from November 2008, “Now still is a phase that fumble “ . Fumble in this in level, run besides the peace treaty that be stationed in inn, they also try to walk into fitness meeting place, make with ran lover communicate directly, the Sibaduhui of the has Beijing abstruse force fitness that has cooperated at present and Shanghai. Now, xin Bailun had had his ran club in Beijing and Shanghai, future still can be extended wait for a city to Hangzhou, Nanjing, Shenyang, Jinan. 　　

In addition, the ran match with ceaseless multiform organization and commitment are large ran activity, also be Xin Bailun‘s important henceforth market step. Bark intense name is to this explanation: Xin Bailun does not ask star acting character, do not be equal to the budget that does not have advertisement and promotion. We can have more mix optionally specific aim, capture us most the customer that wants to capture. 　　

By 2008, michael Wellman expresses when accepting media to visit, a bit Xin Bailun is the most important after regain China market, it is to should have hope, and want economize to avoid running short. Look now, this word explained well calling in after dealership the change of the Xin Bailun in a year of many time. This is in the United States by in produce estate wide for the brand that like, will to China hope to continue to use its old method now, go holding its old guest. 　　

Go up in current Chinese inland market nevertheless, estate is produced to appear to still be done not have in so expand, also do not have so rational. More consumer appear to be able to get more easily when choosing athletic brand the advertising guiding, attraction that suffers star spokesman, pay attention to appearance and wet fluidity more, is not so the width that cares about vamp to after all a few kinds can offer an alternative. This will be remained inside very long period of time probably pay attention to professional with the Xin Bailun that scrupulouslies abide by a tradition after regain China market, the biggest challenge that faces.

Adidasi held to commodity of Olympic Games of keep long in stock not to depreciate recently the thing of the sale causes all circles to pay close attention to, the dress brand of comparative home is sold to promote, the appearance that makes the appearance that change happen from time to tome is worn on new money, our dress brand should learn Adidasi to this kind does not have an insatiable desire for Xiaoli and take the interests of the whole into account, where is all strategy that are guiding principle with the long-term development of the brand?

Close meridian country of brand academy “ Olympic Games sale reports “ announce Adidasi the RMB of amount to of Olympic Games commodity of keep long in stock achieved 1 billion breathtaking yuan, although have Adidasi later refute a rumor say to did not achieve 1 billion yuan, but also say frankly to have appearance of stock keep long in stock really. Additionally media coverage denies the problem that should have depreciating selling to inventory goods namely, of Adidasi insist not to depreciate strategy had produced tremendous contradiction with partial distributors: The excuse that agency wants price of beg to surrender to sell appears very sufficient: Can clear inventory and keep long in stock, expedite capital flow; Adidasi says exceeding is hit fold can make the brand is damaged, consumer won‘t be willing to buy again after value money. Is what wrong to what?

　　 What agency values is to depreciate the openly action of sales promotion:

　　 Those who do not have commonplace doubt is undeniable, depreciating is the most effective sales promotion edge tool. Through be in certain or what a paragraph of period gives gain is concessional, change future or potential sales volume into sale. This kind of hands-down interest enough is formed at that time a kind of of the brand distinct advantage, make consumer is opposite congener quality, function, the exterior, and after the numerous element balance with contented spirit, regard the apparent difference that compares with photograph of other competition brand as the interest this, drive consumer to be willing to undertake disbursement for it. The argument is very reasonable, if 10 yuan product is in a kind of value the 8 is fold now privilege on the foundation of coequal character, the use sheet that can have more loyal consumer and competitive brand for certain is willing to buy sheet for it.

If pure the point of view that learns from market sale is told, depreciate strategy is through reducing profit space, enhance the market competition ability of the product, with period hold bigger market, implementation small profits but quick turnover is a target. Carry out depreciate politic enterprise, or active, or passive, but the target is to enlarge sales volume, the bottom line is at least cannot lose money in business. Sales promotion is direct and revulsive consumer produces some kind to buy deed. Its key depends on “ the product can be in today get off one‘s hands, cannot when tomorrow “ , depreciate sales promotion is mixed with the directest interest acceptance substantial, to the purchasing power of consumer generation pulls a movement directly to use. Countless facts also prove, depreciate sales promotion is led to enlarge product market to have really stand finished one‘s contributions in work.

　　 Adidasi values more depreciate sales promotion is right the negative effect of the brand:

　　 To the Olympic Games commodity of stock keep long in stock, adidasi would rather contradict to also be adopted with agency happening insist not to depreciate, do not call the strategy that loses a sale, apply mechanically film “ Party A Party B “ in a of Li Qi classical actor‘s lines “ beat dead I also do not say “ , what Adidasi should reveal is “ beat dead I also do not depreciate “ ! Why to depreciate? Didasi realised A to depreciate the method of the sale from long-term see the increase that can damage a brand.

Depreciate appropriately the one action good step that sales promotion can yet be regarded as markets a product, but will tell from the angle of loyalty of hold together brand, a constant product need is reflected with a kind relative to constant price, and the value of good brand also is reflected not merely go up in money. A lot of consumer feel dress of domestic certain brand depreciates too fast, flower thousands of yuan bought famous brand clothing does not give two months affirmation to sell with discount price, most person is met below this kind of circumstance intentional li of unwilling feeling, and this kind of feeling and the hold together with faithful brand deviate from. Its are made really when buying deed, every consumer does the knowledge according to oneself to make a price measure a level to end product, after be being broken very quickly by price place when this kind of standard, consumer produces none rational brand loyalty to suspect to its.

We should be clear, every enterprise is different to consumer fixed position, taste like such CHANEL, GUCCI luxury card, still have be able to bear or endure gram, Adidasi brand of this kind of famous motion, holding to oneself high-end brand fixed position from beginning to end, forever won‘t blind depreciates; And those fixed position are small the business that carries consumer, once depreciate, brand promotion is very difficult, from in the long run this is completely undeserved; Be located in the enterprise of high-end market surely, go through depreciating loot is low the market that carries a product, also cannot grab how many share actually, because you lower the price while, the figure of the brand also was met reduce subsequently, can lose brand market of high end instead so.

In the country to be taken orally holds the market of a lot of enterprises depreciating is blind, the brand loyalty that did not consider consumer at all spends such question. Home has some of brand, once sell,do not move originally, consumer is accumulated to the affection of its brand again did not reach certain level, the enterprise thinks, “Calculated, make what brand, I satisfied need to get directly “ , depreciate then; Also have some of company intermediate, want to go up brand promotion originally make high-end product, but because got pound, be forced to depreciate accordingly; Finally those high-end brand enterprises, they also can take the competition of rock-bottom market seriously, also can drop some stature brand in the contention that the price will come to to join this market. And depreciate in the product in the process, consumer agrees with regular also meeting to be reduced subsequently to the affection of the brand.

Our clothing company had left very great time on the brand really, include the study to foreign big shop sign, learn so that the model has kind to brand sale strategy from culture of brand layout, brand. But should encounter occurrence keep long in stock to whether depreciate sales promotion when this kind of a Gordian knot, should also stem from so like Adidasi strong to the long-term consideration of the brand?