A few days ago, how to step the 6000th brand shop to be in Guangzhou Beijing the way is formal practice. How to step express, this company will continue henceforth with leaving newly every year 500, the speed of 600 doors inn is outspread, will maintain year of sale two-step to count growth. With how to step confidence hundredfold what fast dilate forms bright contrast is, include Adidasi, be able to bear or endure the brand of dress of athletic sports of international a gleam of such as the gram, because be affected by financial crisis and stock keep long in stock, chose to cut down the member of persons employed however, the cut plan such as put up the shutters, amalgamative factory.
The personage inside course of study thinks, in global economic depression during, international competition pattern also is in acuteness change, machine is integrated when just right of domestic brand company borrows this channel, adjust development strategy, enlarge market share.
Domestic brand welcomes outspread good opportunity
This year the day of tycoon of athletic sports dress mostly uneasy, suffer inventory to raise a worry on one hand, consume the market on the other hand considerably atrophic. According to Adidasi this year head season money newspaper, this company Europe, North America and Asian market sale all glide, glide extent is respectively 5% , 17% , 6% . Overcome additionally according to be able to bear or endure announce up to this money Feburary 29 year newspaper of money of the 3rd season shows, be able to bear or endure Kedangji sales revenue 4.4 billion dollar, decrease compared to the same period 2% . Be able to bear or endure the gram announces to came in March 2009 at the same time in July, global add up to the order of 6.5 billion dollar also relatively the corresponding period dropped last year 10% .
It is reported, at present Adidasi already announced the area headquarters that is in cancel Asia-Pacific and Europe, close partial branch, pay equal attention to whole wholesale business, save the cause of 130 million dollar every year in order to achieve. And be able to bear or endure the gram also announces to cut output, plan to shut its to be had in Hua Wei too storehouse factory, move reachs Asian other area; The 3 shoes factory that is in China and the factory of a shoe in Vietnam stop to issue sheet.
Of brand of international sports clothing glide to become domestic brand to recall the turning point that drives suddenly urgently it seems that. A few days ago, how to step sporting goods limited company to carry out vice-president Zheng nimble to express when accepting a reporter to interview, the 6000th inn is how to step in recent years a milepost in strategic layout, also open “ how to step speed “ full new page, implementation flies in 2 of home.
It is reported, just announce to obtain the Chinese larch China, international that build silver, associate investment is noted 400 million yuan in all endowment domestic sneaker manufacturer be equal to gram (China) limited company, also divulged to in will building channel of financing earnings investment, go a few days ago. This company will set more than 1000 brand shop in outback shop, continueing to extend 23 lines market while, also will wait for dilate of market of a gleam of to Beijing, Shanghai to the utmost. In addition, company of clothing of domestic athletic sports is particular pace group also alleges likewise will accelerate dilate, up to by 2008, amount of this group retailing shop already was added reach 5532, and this group plan adds 800 branches at least this year.
23 line towns of domestic are become “ golden mine “
Domestic people brand why can “ is bottom energy of life very “ does the ground go against city dilate? How to step sporting goods limited company to carry out vice-president Zheng nimble to explain to the reporter, financial crisis is very big to global influence, especially Euramerican market, but not quite deep however to the influence of home market. With “ how to step “ for exemple, 99% business of this company are in home market, after financial crisis happens, the sale of city of coastal a gleam of has really glide, especially Guangdong. However, “How to step “ the fixed position of the product is product of in a popular style, in the meantime, this brand 55% business fall in home 23 lines market, “The crisis is affected to that‘s all right of 23 lines market, inland is experienced almost not quite. Inland is experienced almost not quite..
Standing vice-chairman Li Jihai also points out association of Guangzhou dress stylist, in financial crisis the influence falls, the sale glides, it is inevitable that inventory increases, reach overseas market in city of a gleam of especially, volume getting a vague impression is larger. Li Jihai thinks, 23 line towns of domestic get the crisis the influence is minor, didasi resembling A, be able to bear or endure the high-end brand dress such as the gram, depend on as a result of problem of fixed position of the price, brand to market of a gleam of degree strong, 23 lines market becomes his to be in China development is in infirmly.
Many brands see the potential energy of 23 line towns of domestic. How to step to express, this company will add inn newly to will be development key with 23 lines city henceforth.
The personage inside course of study thinks, below current condition, be able to bear or endure gram, Adidasi because get the crisis impact is severe, lying at present “ do not pant to go up “ adjust period, domestic brand just right takes the advantage of this opportunity dilate, enlarge market share.