“China machines base already quickly from a luxury, become a luxury to consume base “ . Suffer the general manager of WGSN Asia-Pacific division that visit to breath out Reese to say: “The Chinese is repeating in those days the luxury consumption of Japanese is enthusiastic. Japan of 80 time later period is immersed in 20 centuries ‘ the mark is infatuated with ‘ , caused big fight of an extravagant brand, height of luxury group first time is united and the heart is not had by look for ground uses all idea in same on consumptive market. This one situation repeated in China again now. This one situation repeated in China again now..
Although had gone two years, but return meeting somebody to mention constantly ascend happy road to be in Beijing “ 798 “ that activity that do — Halley motor motorcade is aided blast, have Cui Jian‘s concert, still have local color of of all kinds Beijing fastfood. Send right organizer greatly as that, old 旻 tells this print the reporter, her idea should attract young customer namely at that time, let ascend happy road to become a few more traitorous. People always says this sign is “ British gent “ , but this image is ambiguous all the more, everybody says not clear “ British gent “ what kind of, appear only the age is some older. Arrived 2007 between 2008, all sorts of activities of luxury brand emerge in endlessly, everybody will to the spot look twice, drink on cup wine goes, that school that enters happy grade is much to wanting to leave the visitor after a while, those who listen to Laocui rock and roll.
Enter happy grade young the move that change begins from 2004, they sign the name of a river in Shaanxi and Henan provinces of · of heart of star fur coat, its are publicized in the whole world new form, on the home market at that time, publishing the product that happy road sells best is “ Porchette “ vanity, coriaceous England is produced mark a price 8000 yuan of RMBs, skin and canvas Turkey are produced mark a price 2000 multivariate. “What this vanity sells very much is good, a lot of middleaged men install mobile phone, purse to wait with it sundry, the packet that returns somebody to run in LV inn to buy the sort of outfit to wash gargle things is become vanity, after a period of time of popularity of this kind of vanity disappeared from the scene basically, this is fashionable delicate place. Some kind of product, used person is more, you can discover a lot of people that ought not to use this thing originally also are being used, then you need not, everybody also need not. “ because had left to enter happy grade,perhaps be, when old 旻 respecting lets the vanity of person awkwardness this very candid, “The likelihood that buys luxury is wealthy person, but of dominant fashion is those well-educated people more and more “ .
Sea route of Shanghai the Huaihe River is 796 to enter the new meeting place that cost happy a road makes 300 million yuan, what be aimed at here is those are in shop most the client that agrees to spend money, year 10% what consume 200 thousand yuan of above, but the 50% above that can hold sale, inn is long can remember these clients the name of everybody. Another kind most getting attention client is the young group that buys for the first time. In fact, every brand is in contend for young customer. Be about to greet the Shanghai that otherworldly rich meets, also bring numerously luxury flagship store lays a foundation or kick off, LV has chosen the place of new flagship store, si Woqi group is contributive, what will finish peaceful restaurant before Shanghai world rich is met is reparative, transform the restaurant that stays freely for center of shop, exhibition and global artist. The high-quality goods inn of flat market layer will use Yusiwoqiji the brand with the most extravagant group, include treasure Ji, Bao Po and Europe rice eggplant.
Silver-colored peaceful center, the top structure on Beijing Chang‘an Street, a bazaar also makes the gather land of luxury. The personage inside course of study says, a of big market, it is the area with most intense contention of top class brand, brand of a gleam of can have the place here, and the luxury group that numerous brand forms, in race to control bigger effect can produce in the wrestle of a position. If advertent these brands are in the change of market position, what can see the market competes is intense.
“Name of Swiss Tuo flywheel expresses inn “ a when be located in Yin Taizhong heart, this is Si Woqi group opens the 15th in the whole world “ Tuo flywheel name expresses inn “ , also be the 2nd inn of Asian area, sell the rare watch with Si Woqi subordinate group technically. President of division of China of Si Woqi group Ms. Chen Suzhen, valuable assistant wears a watch each, introduce to this print journalist, left hand is elegant Gai Deluo this (JaquetDroz) , the right hand is Gelasudi this one (Glashutte) , this is below Si Woqi banner two relatively new brands. The fixed position of this inn is watch appreciator or the person that watch is collected, since inn name is included “ Tuo flywheel “ 3 words, also indicating its value naturally is mostly in 7 digit. There are 3 comfortable cubbies in the shop, it is 3 themes respectively — Blancpain of treasure Ji Breguet, Bao Po and Gelasudi, the client that selected corresponding brand can sit in corresponding room, “We such inn does not need stream of people, we must build a relaxation environment for our consumer, let him slowly appreciate is expressed only “ . Ms. Chen Suzhen says. 7 years ago, she enters Si Woqi group, 7 years, siwoqiji has had 16 brands to be introduced below round banner China, sale also twice grows. “In Basel the watch is exhibited this year on the watch that see, in the inn that we can come to after half an year about, after all the time with the watch proper need of these complex functions will make, but the watch inn of Beijing, Shanghai, we can accomplish global synchronism to appear on the market. We are valued very much to Chinese market. We are valued very much to Chinese market..
By July 2008, kadeya opened store of 3 high-quality goods at the same time in Beijing, be in center of He Yintai of well of king government office, Ya Yun Cun respectively, the Kadeya before this has had 3 stores in Beijing, it is to kick off the inn of peninsula of king government office 1997, trade inn mixes the country 2001 2006 100 fill store, drive before the Olympic Games to add Beijing store 6, also showed Kadeya to be opposite the confidence of Chinese market. Kadeya is silver-colored peaceful inn by Bruno Moyin accept heart (BrunoMoinard) design, continued Kadeya “ cupreous lubricious concept “ the design marrow of high-quality goods inn: The wall outside black marble, golden copper lubricious fascia and ornamental engraving are decorated.
In September 2008, silver-colored peaceful center the store of be an official love a horse of 342 square metre opens, this is the brand shop with the largest area of land of the home in loving Ma Shi to be in, it is the 3rd inn that is in Beijing, presiding apparitor captures whole world of be an official love a horse in handkerchief spy · holds Mass in the palm (PatrickThomas) undertakes cut the ribbon at an opening ceremony for new store. Petrick Thoms is the CEO that be an official love a horse is not familial member the first times, he issues two clear signal in the beginning of assuming office 2006 — the first signal, love Ma Shi to won‘t sell, more and more extravagant brands are run with group form, capital enters luxury industry, drive and buy, although be an official love Ma appears on the market, but the decision making authority that familial member still carries very old rate. The 2nd signal, be an official love a horse is absolutely won‘t “ go downward “ , numerous and extravagant brand rolls out appurtenant brand or deputy line brand to attract labour firewood estate, in an attempt to more profit, but Thoms thinks, this is the child that capital invades luxury market, stand by to public marketplace, large quantities of quantities are produced, nature can make more money very quickly, but be an official love a horse can hold to his former brand fixed position absolutely.
Lei Rong of president of division of China of be an official love a horse sends gentleman criterion to come with the view of a kind of extreme the fixed position of be an official of illuminate love Ma: “Loving Ma Shi is not luxury, however handicraft. Each product that loves Ma Shi is by a craftsman handiwork is made finish. You find the name of the craftsman that makes this package inside the bag that can love Ma Shi in each. “ what provide evidence for this is, be an official love a horse plans to roll out “ luxury brand of China “ , with China be about to the compose of handicraft ability law of be lost is built. The outside guesses generally, this brand can be concerned with Chinese silk, embroidery, ms. Chen Wei of be an official love Ma is right this print journalist says: “This will be a complete Chinese brand, is not to love Ma be an official to use Chinese element to roll out series product or child brand, of course the investment on the fund that this backside can have be an official love Ma and management. This brand is the esteem of traditional to China handicraft, also be the attention of pair of China markets. Also be the attention of pair of China markets..
Luxury more and more favour China market
Speed of set up shop, general by regard as the index that a certain brand develops, add how many store newly every year, show the capacity of this market and potential, and the driving force that every square metre increased how many sale in storefront is brand development.
On June 6, 2009, the 28th storefront that GUCCI is in China — the new flagship store of 1600 square metre opens to shop at international of Shanghai gold eagle square, creation chief inspector Freda Zhannini (FridaGiannini) is special designed “ ShanghaiDragonbag “ . It is reported, GUCCI plan opens 2 ～ newly in China this year 4 new store, the presiding apparitor of GUCCI Pateliqiao Dimaerke (PatriziodiMarco) says, predicting GUCCI will open 40 store in China. The data that answers relatively with this is, they own 70 store in Europe, there are 50 stores in Japan, dimaerke says to Reuter reporter: “Be in China so big market, 40 inn are not beyond the mark, we did not contract, we value the progress of Chinese market future more. We value the progress of Chinese market future more..
Opening around of Shanghai flagship store, shanghai citizen also is in “ news morning paper “ on saw GUCCI makes the ad that changes sales promotion. This best showed the state that at present luxury consumes, put down figure to cater to consumer on one hand, on one hand future of with a view to, await the rapid development that falls one round. This CEO of GUCCI ever expressed in the beginning of the year, he is being passed reduce crop and product breed in order to reduce cost, what enlarge GUCCI is intermediate series with counteractive economic depression. He says he is beginning to consider how to build new store, and quicken its to turn to gain, he still says, will continue to add new store in the Asia this year. GUCCI was in China 2008 the growth of the market is 42% .
The luxury group LVMH with the greatest whole world is announced recently, turnover is 4 billion euro first quarter this year, drop compared to the same period 7% . And last year annual, this group is subordinate and horological drop compared to the same period with the sale of gem 41% ; Bishop and firewater drop compared to the same period 22% ; Perfume and cosmetic drop compared to the same period 11% . The banner leaves the PPR group that has GUCCI brand, the turnover first quarter drops this year about 4.9% . PPR group controller expresses, the market is apparently atrophic, particularly difficult is horological with gem market. The concussion that economic crisis brings to luxury industry begins from 2008, one when company of American shellfish favour will release last year in October consumes a report to say about global luxury, global luxury sale will decrease, growth rate was only 2008 3% , sale is 220 billion dollar, add fast far under 2006 9% with 6.5% 2007.
Chinese luxury industry is in go a few years to be in with the speed of 20% above all the time growth. 2004, an Yonghui statistic of plan division office, chinese luxury consumption is 2 billion dollar, to 2008, 8.6 billion dollar, whole world owns total of Chinese luxury spending rate 25% , seize runner-up throne already firmly. England seeks advice from company OC&C to predict, the dimensions of Chinese luxury market will be added in next year to 12 billion dollar, will exceed Japan. Although such data, also cannot consume portion to make judgement to Chinese luxury truly, the consumptive data because of Chinese churchyard cannot the consumptive contribution of consumer of China of bona fide report, wait for a reason because of custom duty, the more consumption of Chinese luxury consumer has carried travel or business actually, contribution gave foreign market, the China in each country consumption contributes the statistical data that does not have collect at present. In relevant report of abroad, only “ buy luxury to resemble buying Chinese cabbage “ relevant exclaim, for instance, the report that comes from Japanese media says, this year Spring Festival around, chinese passenger is consumed on average in journey of Japan for two hundred and four thousand five hundred yen, among them Chinese passenger individual shops highest amount to 3.3 million yen, first what reside each country. And French media says, christmas is overnight last year, a Chinese passenger bought the French red wine of nearly 50 thousand euro at a heat in shop of Dai Gaole airport.
The specific portion of Chinese wealthy person grows statistic, china tastes the actual contribution of the industry to luxury, because of China‘s current opaque statistic reality, any statistical orgnaizations are afraid cannot get truly exact statistic number. But although be below such premise, 2009 first quarter, consume in global luxury low below confused setting, the luxury consumption of Chinese churchyard still is maintaining the growth of 15% , solemning is a port.
Then, at the beginning of June, in Reuter “ elite of global luxury brains is collected “ on, the serious attention dot of public figure of numerous luxury trade is, how to enlarge sale of the market, market that extends developed country and developing country, price that pays attention to luxury and value, exciting luxury. China is the future that each expert thinks consistently main market. England is high-grade red of lion of dress brand elegant style (of Aquascutum) before CEO King Wense (KimWinser) says, economic crisis can promote the speech of consumer of luxury line of business right, the luxury demand of China, India and middle east area is exuberant all the time. Jieniya also expresses, prepare somewhat to be in the company when economy anabiosised 2010, new store will be opened in Chinese two sides of the Taiwan Straits and Singapore this year. The sale status of these areas is more more driving than the mature market such as Japan and United States.
The United States “ commercial weekly publication “ report of issuance a consumer says from this, if luxury brand can pay close attention to the demand of Chinese client, so China can be when other market decline, become “ the heaven of luxury “ . The reason that this report analyses luxury to grow ceaselessly in China — the first be consumer is hopeful, especially those 25 years old of young consumer that reach 35 years old, among them most person shows, in future 6 months will compare the past 6 months spend more money, believe Chinese government can spur economic growth. The 2nd element is beginning to improve his life quality at China‘s burgeoning middle class, year of income with this one annual group maintaining the growth of 10% . The 3rd element is, the life of those super moneybags does not have China get the influence of economic depression, the crowd that individual net assets reachs level of 1 million dollars has been on the world be among the best of candidates. The to table a proposal of Chinese market strategy that this report returns pair of extravagant brands — the luxury that offers low, want to have vogue guiding and education to new customer, also offer newest top class kinds or types of goods, high end consumes a group to find the kinds or types of goods of newest design very hard in the shop of Chinese inland, so total overseas is consumed.
The Mai Xide that once had held the position of CEO in Amani and Ralph Laolun says, luxury brand has two main factors — exclusiveness and let consumer daydream, namely the history of the brand and culture, “The psychology that this both can cater to Chinese consumer “ . A report that comes from Nielsen says, on Chinese market, price tag still is a main factor, people judges product quality with the price, and the brand is in China still is rich the label that the people that rise goes after, the meaning with this kind of implicit label, literate still with character.
In fact, china machines base already quickly from a luxury, become a luxury to consume base, their positive and negative comes over, affect the production of luxury thereby through affecting the demand of luxury.
Posts Tagged ‘Chinese’
China will become luxury paradise
Tuesday, August 17th, 2010LV and Kadeya love luxury most into the Chinese
Tuesday, July 20th, 2010Guide language: Consult group Asia company according to the United States, lord is communal concern adviser Asia (the investigation of RuderFinnAsia) shows, in the luxury that the Chinese buys, luyiweideng (LouisVuitton) and Kadeya (Cartier) is first selection.
According to “ associated morning paper “ report of quote dispatches from foreign news agency, investigate discovery, although the whole world is suffering of economic depression place, but the luxury purchasing power of Chinese consumer was not affected. In the consumer of city of 1000 famous cities that participates in investigation, although welcome dress is tasted,Luyiweideng is brand, as to Kadeya the optimal brand that is watch and gem.
The Shanghai albatross business affairs that is in charge of having afore-mentioned investigation consults limited company (the Yi Sai of executive trustee Cai of AlbatrossGlobalSolutions) (ChristopheCais) says on the press conference in Hong Kong yesterday: “Economic depression did not make too big impact to Chinese inland, the market still has very large development latent capacity. The market still has very large development latent capacity..
And Du Mai of chairman of district of Asia of collect heart public relations overcomes (Jean-MichelDumont) says: Through the test of financial crisis, each old costly brand realized the value of Chinese market further. City of Chinese a gleam of is the brand is established, consolidate the strategic fastness of figure, and the get the upper hand of that second line city will be implant China market is crucial.
The dream answers Tang Chao hotel of costly Junle castle
Friday, May 28th, 2010Combine the castle type construction of Tang Dynasty style and day type detail, be in harmony is extremely contemporary the culture in Jian Heqin is designed at the interior of a suit, what the hotel of gentleman happy castle that is located at the door austral Gucheng offers is comfortable not merely enter an experience, it is more about the culture in the Qin Dynasty and folk-custom delicate and itinerary.
It is smooth everywhere, naturalistic light. Walk into the old hall of hotel of Xi‘an gentleman happy castle, what attract you above all is not entry point symbolizes that “ get together money “ circular fountain pool, be in the sun‘s rays that come down in torrents comes down from top of glass of the vault of heaven however. It shows the time of the day in a modernistic brushwork as going out, enlightened whole choose the empty atrium, old hall next, two white marble winding stair that lead to 2 buildings dining-room, and the corridor from the one corridor type layout to 10 buildings… my Ai Mei hotel in Xin Deli has seen same Lobby position, just it from tonal to adornment more the flavour of a High-tech, and here uses ivory elegant fundamental key, no matter live,the guest is to stand in face old hall in transparent elevator, still be being gone to, can look this static Shi up and down slowly “ natural work “ .
Same one‘s style of work as well as one‘s moral quality also appears in the other corner of the hotel: The Chinese meal hall of 2 buildings “ happy “ although use the design of the case of Hei Mu window of archaize, but natural light or can translucent ooze come in; The small yard that shindig hall entrance is in has the taste of type of a kind of day more, the keep out that can see Zhu Lin is bottom only is designed more accord with “ buddhist “ artistic conception. Although all these does not have Antengzhongxiong “ smooth cathedral “ abstruse, but detail place was full of the trace with type style apparently.
This kind “ shoot natural light adequately “ hotel of design philosophy out at the outset call together of Japanese architect coulee as man of virtual and ability. Regard a day endowment as the earliest the hotel, JAL company invited him to design the classic building of style of this Tang Dynasty at the outset, won award of construction project Lu Ban 1996. Be in nowadays Xi‘an, if you ask about the castle the hotel, it is unmanned almost not dawn: Because it stands still in Gu Cheng,be of the wall above all south doorway, border on the side the newly mark such as Chang‘an international; Because its exterior is honest,be additionally too special, namely 44 square castle pattern, the hollow out structure of type of a courtyard is used among. “A lot of people feel so big an atrium is too wasteful space, but this kind of design already beautiful bear fruit again, last year earthquake when a lot of local live to us of one‘s own accord here. “ hotel clerk say. The design group that the hotel asked Australia last year is opposite afresh indoor undertake changing one‘s costume or dress, and by Singapore 100 happy groups are entered be stationed in management. Rely on textile build up as and have the burgeoning hotel group of the brand such as BOSSini, and other places of Chinese Hong Kong, Singapore has GrandPark now 8 branches, include a romance in Hokkaido small goblet to occupy place among them, and Jun Lecheng fort is undoubtedly among them a Location and building situation are the most special.
Since be located in Xi‘an outside the door austral bright Daigu city wall, the scenery is to enter the first ground here undoubtedly. The hotel has a half to control a room to be able to see He Xiaoyan of tower of ancient city wall, wild goose indoors directly the culture ground mark such as the tower, if lucky, can see in the room south an etc. carried by a guard of honor of city gate alignment that door park holds. “The door is Gu Cheng‘s mainest entrance south, when overcoming Lin Du to come in those days, therefrom goes in. Every time anybody is ascended visit south the door, the person inside can put down suspension bridge slowly, next the personnel of 100 officials dress meets civil and military of a flock of dress ancient time to welcome in both sides rank, act according to go up a Guan Wen dish. “ in the flatlet that stands in the hotel, hotel public relations is pointing to the scenery outside the window to explain, “But entered the first door to just enter earthen jar town, return so that cross the 2nd front door, and if be closed in earthen jar city,become ‘ go after an easy prey ‘ “ .
Gentleman happy castle has floor of a flatlet of 40 flatlet, a president, administration and other and of all kinds guest room, zhou Jielun ever was entered when Xi‘an opens a concert be stationed in here. Stylist is mixed in what quietly elegant uses inside the room type style, the furniture of color of the wall paper of cream-colored, wood cooperates the crossbar window adornment of the head of a bed, the luxury that is not luxurious hotel completely makes a group. Guest room decorates element of outstanding Shaanxi mainland, be like embroidery of a prefectural farmer picture, the central Shaanxi plain to wait, the embraces pillow to also have embroidery or paper-cut feature of presidential flatlet. Appear properly in the military forces tomb figure in the corner and bronze ware as to those, as if of each dynasty symbolize and badge is written down, remind you to be in long history of the position.
Be full of culture and folk-custom olfactory adornment to also appear in other area likewise. In Chinese meal hall “ happy “ , those who decorate wall is wait by corn, Chinese prickly ash, Yun Dou, big jujube and Zhu Sheng 10 will plant cereal sets what go all out and become “ the picture is made “ . Chinese meal hall also is a place with the most complacent stylist. Cross the wooden door of massiness, those who imprint into eye is from circular batten smallpox hangs down drop the 3 adornment birdcage that come down, the cabinet door that attends to the wall from vintage desk and chair is of one clique shadow case of Jian Feng of Chinese style pole. Area of two have dinner does symbolistic partition with the frame of kettle of ancient time of filled up with of all kinds again, even aside the stylish be born lens on the wall also was become by cut the vaulted design like Suzhou gardens.
Hall of Designhighlights Chinese meal “ happy “
Chinese meal hall is the place with the most complacent stylist. Cross the wooden door of massiness, imprint into eye hang down from circular batten smallpox object the 3 adornment birdcage that come down, the cabinet door that attends to the wall from vintage desk and chair is of one clique shadow case of Jian Feng of Chinese style pole.
Lobby
The design of old hall with “ shoot natural light adequately “ for philosophy. Capacious and bright courtyard type old hall used nature, the dimensional layout of scene type, and with decorous cleanness ivory for fundamental key, give a person a kind of novelty and relaxed sense.
Room of landscape of the door austral Musttry
Since be located in Xi‘an outside the door austral bright Daigu city wall, the scenery is to enter the first ground here undoubtedly, had better enter be opposite south the room of the door, if lucky, can see in the room south an etc. carried by a guard of honor of city gate alignment that door park holds.
Moon cake of types of facial makeup in operas
Annual the Mid-autumn Festival, the moon cake of harbor type new group that sells outside the hotel is very popular, at ordinary times in Chinese meal hall “ happy “ high-quality goods types of facial makeup in operas sells moon cake outside also can baling, no matter from pack, taste gets to the design of moon cake the jubilation of foreign tourist.
Forbes head hair “ Chinese luxury is investigated “ 1 million diamond are the most popular
Monday, May 17th, 2010“ Forbes “ Chinese edition investigates discovery, in Chinese mark a car of the Jia Di of German masses cloth with the most expensive price starts valence amounts to 43 million yuan, Jiang Shidan pauses the wrist with the most expensive price expresses value 18 million yuan… besides these western luxury nobles, the garden of mountain villa of world trade a surname of Shanghai is making work villatic all valence is in 50 million to 380 million yuan between. And the TD diamond company that is in Shanghai, a value that just is transferred 1 million yuan naked auger, be bought by mystery a photograph is medium.
African star
The understanding when the reporter is interviewed to TD diamond arrives, at present diamond already was in the high-grade consumable of domestic consumer list the 3rd, after house, car, the average per capita of diamond retains the quantity is climbed ceaselessly litre. Come from the carat at Israel of global diamond center to get an expert, yimomandela expresses TD diamond CEO, of carat diamond itself rare be short of the gender makes with the sex that keep a cost carat diamond became best luxury to invest a choice. And place of carat diamond itself sends out the ray that come out is alluring, and the design design that combines different style, make carat diamond is in adorn diversity also is sent more on the function, aroused the demand with carat further diamond to grow again thereby.
Before, the value of diamond of the TD that order 1 million yuan naked that mysterious client that get expresses, it is the ray place that is sent out by the place of the diamond itself of this high standards is attracted, in also be being combined for the investment in oneself at the same time, can add the variety of an extraordinary, the diamond weighing TD that there is carat to get an expert on Shanghai so ordered this high standards naked auger.
This consumer also expresses at the same time, to luxury consumption is told, the choose and buy of carat diamond will be otherer luxury is more discreet, will tell to average consumer, the lack of professional knowledge will be right the average consumer that chooses diamond investment will tell create very big obstacle, so the choice has a brand so like TD diamond, the sincere letter enterprise that have powerful connections undertakes buying, it is a right choice. And the CEO of TD diamond or a later generations with the Judaic familial diamond that having qualification of international diamond appraisal, the high-grade user that is located in Shanghai in TD diamond experiences inn is medium, by diamond expert close-fitting guidance, appreciate is high-grade the enjoyment that diamond itself also is a kind of luxury.
Taste the driving expression of the industry to luxury falling in current economic environment, industry researcher thinks, “Luxury industry is not to return periodic industry, we also cannot use the Jiang Ren that turns over periodic theory to explain its fall in economic crisis. In fact, just is current China consumed demand to encounter this to have fight decline the industry of gene, those who brought up market of current China luxury is driving. “ “ Forbes “ market of luxury of China of research of Chinese edition magazine already had 6 years. Forbes expresses, in be investigated this, rise abruptly quickly what allow negligence least of all is Chinese native land luxury, “Fast “ it is Chinese enterprise makes the adjective with luxury product and its the exactest brand.
Compare western luxury industry at every turn the history of hundred years above, to TD diamond can use oneself dominant position so, speedy in specific market establishment removes his brand acknowledge and user reliance, already became Chinese luxury to consume another window of the market.
Investigation returns discovery, no matter be,go up in the crowd or on district, the consumer of Chinese luxury distributings range is wider and wider, “Rich 2 generation “ the main force that becomes China to consume luxury gradually. TD diamond thinks, as “ rich 2 acting “ are entered gradually marry the age, what with give up of carat diamond marriage consumption gives priority to is new round consumption will push diamond consumption of home to a new height, will changing the diamond under 1 carat is at present marriage give up consumes the market the situation of absolutely leading role. Carat gets expert TD diamond to believe, be in before long in the future, 1 carat, it is even 2, 3 carat diamond is bedding bag on the hand of more domestic brides.
Gucci, Prada Shanghai of two old brands matchs powers
Sunday, April 11th, 2010Go up at Shanghai diamond a sector of an area in Gucci high-key after opening the Chinese flagship store that gives 2000 square metre, with Gu Chi shop separates a market and look, the brand of this round of action is Prada, two extravagant brand is separating a market in Shanghai “ match powers “ . For him proof “ top class “ the identity, what still is compared “ wide set up shop “ , “Open large store “ have conviction more?
Inn of square of Gu Chiheng grand
In Gu Chi (Gucci) go up at Shanghai diamond a sector of an area high-key after the Chinese flagship store that opens a 2000 square metre, instantly the message says, already entered the Luyiweideng with old square of the grand that be stationed in constant (LV) also will “ enlarge inn “ , the target is the size that at least reachs Gu Chi store. To this hearsay, chinese company is opposite Luyiweideng CBN reporter not express an opinion, the data that they provide to CBN reporter shows, at present its spread an area to be 900 square metre in Heng Long‘s inn, and the enlarge inn plan that can not offer pair of grandfather cloth temporarily.
Afore-mentioned is in the whole world before the row two luxury brand “ match powers “ not if really, another Italy extravagant brand rises to surface to the be covetous on of Chinese market.
Inn of PRADA of constant grand square
Just will leave to the store that give separates a market and look June with Gu Chi, the brand of this round of action is Pulada (Prada) , the Pulada that one groovy store holds in constant grand square only before the salesperson affirms to CBN reporter: They will open a new store after 2 months really, shop will have 2 dimensions. Former the position of this shop is a Japan adorn taste a brand.
In fact, below the setting of economic crisis, this also is being done not have in the fund condition of the Italian brand of active develop inn so admirable. Because can compare only store sale to be in last year glide, bring about Pulada directly cash shrink can be controlled in the hand, the cost of the corresponding period rises is one disaster after another more. After will undertake recombining to the debt of 1.6 billion dollar April this year, they just are able to get cash dilate new store. Last year, pulada leaves gave 20 store, include the Aotelaisi of London, los angeles and kuala lumpur, they still are in an Er do reveal a center.
CBN reporter understands in government-owned net of Pulada: Pulada has opened a 8 doors store in Chinese inland now, include Chengdu, Qingdao among them, and the second line city such as Shenyang, Xi‘an. Amount of this one shop is next to area of Chinese Hong Kong (9) and Japan (13) . photograph comparing, in the Italy of absurd virgin soil of this brand, they share 8 shop, the United States has 9.
In going one year, the consumption of luxury market presents the state with a this disappear chief the other party, besides the layout of shop amount, management number also can serve as powerful argument.
CBN reporter understands: 2009 first quarter, the total sales of the GucciGroup of high-end consumable group below division of French PPR group is compared the corresponding period glided last year element of 3.4%(exchange rate considers) inside, but in Asia-Pacific area (do not include Japan) gross income however increase sharply 25% , the growth that big China area is as high as 13% is contribution more to this fine is much. The corresponding period, the case of group of peak of Swiss all previous is as similar as this also: Up to by this year March, the sale of on group of all previous peak one year grew 2% only, and Asia-Pacific area (do not include Japan) sale criterion leap 14% .
The growth rate that European luxury consumed last year has the in part 2007 only, the United States and before keep balance basically, japan appeared to enjoy growth. It is under this setting, “Industry thinks the demand of costly brand is in international Europe, America and day our market glide generally. However, this findings makes us feel gratified: Economic depression did not make too big impact to Chinese inland, the market still has very large development latent capacity. “ Asian region is costly taste albatross of market survey firm to seek advice from a company to carry out trustee ChristopheCais to say to CBN reporter analysis. And Du Mai of chairman of district of Asia of collect heart public relations overcomes (Jean-MichelDumont) affirms say: Through the test of financial crisis, each old costly brand realized the value of Chinese market further. City of Chinese a gleam of is the brand is established, consolidate the strategic fastness of figure, and the get the upper hand of that second line city will be implant China market is crucial.
“Up to this year January, 25% what Chinese luxury consumes amount to already took global market, reach 8.6 billion dollar, exceed the United States first, become the 2nd big luxury of world to consume a country. “ business affairs of albatross couplet course of study seeks advice (AlbatrossGlobalSolutions ‘ Mission) combines Lord public relations to was released yesterday “ 2009 China are costly taste a report “ (next weighing “ report “ ) middle finger goes out.
Be opposite 1000 according to two orgnaizations year of income the survey result of the consumer in 240 thousand yuan of RMBs, the gets the person that visit to decide them consumption act of more than 50% won‘t be affected, and only two become suffer the person that visit to express to future consumptive ability self-distrust of 1 year.
“ report “ the sampling survey result that announces: Luyiweideng, sweet Nai (Chanel) and Gu Chi had ranked Chinese inland consumer “ allude rate “ before 3, and Pulada is in Hong Kong area of consumer allude rate counteract Gu Chi to stand side by side the 3rd.
“Gift of for private use, individual, and business affairs come-and-go makes the 3 great argument that buy luxury, in second line city, with ‘ business affairs come-and-go ‘ be a purpose buying a crowd is city of a gleam of 3 times much. “ ChristopheCais expresses.
“Chinese family tree the first Tibet “ rare “ chart of Confucius old and well-known family “ appear
Thursday, April 8th, 2010On July 14, hold in Shanghai “ chart of the check that find a root — high-quality goods of family tree of Shanghai books holding is exhibited “ on, “ chart of Confucius old and well-known family “ attracted numerous the look of the person that look around. Descendant of this account Confucius amounts to the family tree of more than 70 worlds, what record because of its is successional with integrality, and the data of rigorous stylistic rules and layout, full and accurate, so-called “ the world the first chart “ . According to introducing, shanghai library hides Chinese family tree now nearly 20 thousand kinds 200 thousand, add up to 365 surname, it is the fair Tibet orgnaization with most original of music of the country in be being collected domestic and internationally. China News Service sends Shang Yanjun to photograph
Holding here that day “ chart of the check that find a root — high-quality goods of family tree of Shanghai books holding is exhibited “ , celebrity family tree is conspicuous all the more, divide “ chart of Confucius old and well-known family “ outside, famous still Huan Zheng wants 龢 of Li Hongzhang, Gong Zizhen, Weng Tong, a note of the ancient Chinese five-tone scale of article of bookman refined scholar bright, Dong Jichang, birthday of Xu of elite of science and technology, Bei Yuming, and business circles the family tree of the person such as heart of bosom of Ju Zicheng announce, Xie Cheng, Zhang Jian, Bao Yugang.
Having “ Chinese family tree the first Tibet “ beautiful praise Shanghai library, it is the whole world collects the fair Tibet orgnaization with most original of Chinese family tree, music of the country in hiding at present is close 20 thousand kinds, add up to 365 surname, enclothe 27 province, municipalities of Chinese and municipality directly under the Central Government, from Home Song Daihuang “ celestial being source kind chart “ come to write music newly now, last a period of time more than 1000 years. These account are consanguineous the family tree that the organization concerns, already became many global Chinese foreign citizen of Chinese origin to find the significant evidence of a call on ancestor.
Shanghai library offers reading room of the first family tree of Chinese by 1996 oneself, open all family tree data freely external, already recieved global of all kinds reader at present more than 100000 people, the person that China and foreign countries looks around more than 10000 person-time.
Female outfit loves luxury of Chinese wealthy person most Pulada
Thursday, March 18th, 2010American luxury association offerred Chinese top luxury to consume the newest report of the circumstance yesterday. This report with the family year 600 China in above of 1 million yuan of RMBs are full of income consumer is investigation object, judge went out to be in China the most welcome top class and extravagant brand.
China already became global luxury to develop the mainest market. “ American luxury association is presiding apparitor Lhasa says Mierdu Peide, will look at present, inchoate the extravagant brand that enters Chinese market occupies very large dominant position.