Today‘s vanity market, the brand is already saturated, coach is dedicated all the time at the design practical wrap fashionably again, bring the leather product of high quality to females. As the budget that announces at the beginning of this month, retail circumstance or can call luxury how terrible. The brand begins to extend a new consumptive group: Adolescent and graduate.
Poppy vanity, resemble most Coach package, with the design of bubble gum design, have metal, black, white wait for colour, all sorts of signs that more nowhere is absent. “Ring of doodle “ scarf, floriated, fillet let us review 80 time. Without doubt, poppy vanity will attract the 16 customer that reach 25 years old people, and these consumer are the target that lets businessman covet. The consumer of Coach is the 30 females that arrive 40 years old normally, with love Mashi and Lu Yiwei are ascended is to belong to luxury euqally, the luxurious “ of person “ Mcdonald‘s. Although consumer people can buy luxury brand now and then, but general they also won‘t a bag uses “ 15 years “ .
Face the fashionable dress job of rapid change, be besieged on all sides, coach management strategy is very wise. Be updated regularly and upgrade design, hold the competitive dominant position of oneself envy making a person all the time. To 2008 predicting sale is 3.2 billion dollar. Go up first quarter, the company with abundant financing says clean sale amounts to 740 million dollar, last year is 745 million dollar, dropped 1% . At present Coach has 400 many retail and sell store continuously. Go up first quarter, north America sale drops 4% , this basically is brought about. Be in Japan, coach hold the entrance fittings market of 14% , be next to Luyiweideng. The company still invited a Chinese president in China recently.